How to get better media coverage
Whether your organisation is in the public, private or voluntary sector, good media coverage is invaluable. It’s one of the best ways of branding and marketing – raising your profile and enhancing your credibility with no advertising fees to pay.
But there’s tremendous competition for every bit of media space – and you don’t have editorial control. So how do you go about getting the coverage you want? Here are some tips:
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Think strategically and work out how you can use media coverage to progress your corporate and policy goals.
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Make sure your media image is customer-focused. Real people read newspapers and watch TV. To engage their interest, you need to show you understand their perspective.
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Pro-actively set the media agenda - rather than reacting to developments.
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Journalists rarely have the time to do extensive background research themselves. You help them a great deal if you’ve done much of the legwork for them.
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Write your press release so well that the journalist using it won’t have to completely rewrite it if they don’t have time.
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If you’re highlighting an issue, provide a ‘case study’ – someone who illustrates the problem and is happy to be quoted, interviewed and filmed.
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Find out more about how we can assist you with public relations and communications strategy.
Read these articles
- » Writing an effective press release
- » Use the media to raise your profile
- » Use the media to increase sales
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